The university’s
visual identity plays an important role in shaping the institutional
image of the University of Toronto. The university’s marks,
reputation and brand are important assets that need to be capitalized
and managed. Establishing a consistent visual impression of the
university will enhance the university’s reputation to our
internal, national and international audiences.
The product branding
standards and guidelines described within this website were developed
to ensure the Trademark Licensing Program supports the university's
visual identity and ensures brand continuity for retail and promotional
products in a consistent, cohesive and effective manner.
Only authorized divisions,
groups and individuals of the university are permitted to reproduce
U of T trademarks in any way, shape or manner. Use of U of T trademarks
is only permitted for official university business. Any unauthorized
use in copying, transmission, disclosure, publicity, solicitations,
news releases or advertising without the expressed written consent
of the university is strictly prohibited and protected by law.
University of Toronto
principal marks cannot be distorted, manipulated, covered or expropriated.
U of T principal marks are available in a
variety of graphic formats in both high and low resolution - eps,
tiff, bmp, jpeg and gif. To obtain a trademark, please state in
your request your relationship to the university, a reference
check and how the trademark will be applied.
University of Toronto Signatures are
principal university marks that combine the University Crest and
Word Mark. Signatures are the default principal
identifers for the university and are used for general and formal
university communications.
The Signatures that
are shown are the only variations that can be used.
To view University of Toronto Signatures,
please select from the following drop-down menu:
University of Toronto
Word Marks are the university’s principal marks that use
the university name without the crest. Word
marks are used as secondary applications to Signatures and are
only used for product branding when a signature will not
reproduce well.
The Word Marks that
are shown are the only variations that can be used.
To view University of Toronto Word
Marks, please select from the following drop-down menu:
University of Toronto Letter
Mark
The University of Toronto Letter Mark is the university’s
principal mark that uses the abbreviation of the university name.
The Letter Mark is used for informal general university communications
and is available in one version.
The Letter Marks that are shown
are the only variations that can be used.
